ONE OF THE TWO KEY CHALLENGES that our clients
say that they face in the fiercely competitive market conditions today
is:
How do we change from a largely
REACTIVE to a more PROACTIVE sales approach?
The MAP3 Account Planning Workshop was designed to address this
challenge and to put you (more) in control of your business …
instead of your business being in control of you! OUR OBJECTIVES are that the successful implementation
of effective Account Planning will give you:
More/better business from existing
customers.
Increased win-ratios.
Decreased cost of new business.
Greater management control.
Enhanced cross-team and cross-functional
teamwork.
Better budgeting/forecasting.
How will we achieve these?
Via an interactive Workshop we will change the way your salespeople
think and change the way your salespeople work. They will become more
proactive and much more in control of their business. They will understand
that Professional Account Management is a proactive endeavor and
that Account Planning supports their success and is not simply a form-filling
exercise.
During the Workshop we give
them:
A Planning Methodology - to explain
why and how to plan.
A Planning Process - a structure to generate
an Account Plan.
A set of Planning Tools - to support the
Planning Process.
And then we help them to generate real Account Plans for real customers
working in teams. Finally they present these Account Plans to your
management team.
In addition to these physical deliverables and crucial to the implementation
of Account Planning as a 'STRATEGIC THINKING PROCESS' rather than
as a 'form filling exercise' they will come away with:
Real experience of the Account
Planning Process and generating a real Account Plan.
A different attitude to Account Planning;
they will understand why they should plan and how to plan.
Real enthusiasm about implementing Account
Planning and have belief in the benefits of Account Planning
to both themselves and to your business.