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Account Development Planning (MAP3)

ONE OF THE TWO KEY CHALLENGES that our clients say that they face in the fiercely competitive market conditions today is:

How do we change from a largely REACTIVE to a more PROACTIVE sales approach?

The MAP3 Account Planning Workshop was designed to address this challenge and to put you (more) in control of your business … instead of your business being in control of you!

OUR OBJECTIVES are that the successful implementation of effective Account Planning will give you:

More/better business from existing customers.
Increased win-ratios.
Decreased cost of new business.
Greater management control.
Enhanced cross-team and cross-functional teamwork.
Better budgeting/forecasting.

How will we achieve these?

Via an interactive Workshop we will change the way your salespeople think and change the way your salespeople work. They will become more proactive and much more in control of their business. They will understand that Professional Account Management is a proactive endeavor and that Account Planning supports their success and is not simply a form-filling exercise.

During the Workshop we give them:

A Planning Methodology - to explain why and how to plan.
A Planning Process - a structure to generate an Account Plan.
A set of Planning Tools - to support the Planning Process.

And then we help them to generate real Account Plans for real customers working in teams. Finally they present these Account Plans to your management team.

In addition to these physical deliverables and crucial to the implementation of Account Planning as a 'STRATEGIC THINKING PROCESS' rather than as a 'form filling exercise' they will come away with:


Real experience of the Account Planning Process and generating a real Account Plan.
A different attitude to Account Planning; they will understand why they should plan and how to plan.
Real enthusiasm about implementing Account Planning and have belief in the benefits of Account Planning to both themselves and to your business.

For further information download the
MAP3Overview Brochure.
 
 
The information and tools available on this site are for existing Clients, Associates and potential Clients.