Marketing Launch Success

How do you reduce the typical sales lag between the launch of a new offering and volume sales?

Our extensive Launch Effectiveness and Acceptance Program (LEAP) focuses on ensuring your product launches will be well received by both your sales teams and your customers.

ProAct’s LEAP process improves the initial sales volume and minimizes sales lag by identifying potential launch road blocks while also building sales team skills to effectively engage clients and close opportunities faster.

While new offer launches typically have an initial flurry of activities and orders from those customers who have either a pent-up demand or simply want the latest and greatest (bleeding edge purchasers) it is often followed by a period of relative inactivity.

Utilizing our proven 10-step LEAP process, we work with marketing leadership to review over 60 marketing criteria to align and engage Marketing and Sales for an effective launch of new offerings and to achieve early volume sales.

Top 10 Reasons why the Launch Event fails 1. Salespeople don’t leave with the ability and confidence to proactively sell the product 2. Focus on the product and not the customer issues 3. Too much information 4. Failure to position how to engage in the customer purchase cycle 5. Too detailed 6. Lack of empathy with real selling issues 7. Talking about the market rather than customer types 8. One way communication; forgetting the golden rules: What I hear, I forget; What I see, I may remember; But what I do, I understand Confucius 451 BC 9. No clear Compelling Value Propositions 10. No follow through Download our Why Product Launches Fail Briefing Paper

• MARKET DEMAND
• PRODUCT READINESS
• SALES MOTIVATION / COMPENSATION
• PRICING RELEVANCY
• PROMOTIONS
• PROVISIONING
• OPERATIONAL SUPPORT
• BILLING
• SALES FORCE PERCEPTION
• CHANNELS TO MARKET