North America
René Zaldivar - Managing Partner

Following a successful 20-year career in Sales and Sales Leadership with companies such as Steelcase, Netigy and ThruPoint, René Zaldivar made a natural transition into employee effectiveness training and consulting in 2003 as co-owner/ leader of ProAct USA.  Following successful growth through contracts with Fortune 500 companies, ProAct continued to deliver customer ROI’s exceeding 400% on employee effectiveness initiatives, while recognizing incremental year over year growth.

In 2008, René and his partner acquired ProAct Ltd and began the expansion into new markets with new learning solutions and unique, advanced training delivery methods.  ProAct Global operations have delivered workshops and consulting in more than 22 countries and 6 languages.

René is a graduate of Michigan State University with a BS in Economics and a graduate of Hecht & Associates Advanced Business Professionals Program.

Tom Rose - Managing Partner

Tom is a seasoned professional with over 30 years experience building, managing, and successfully leading solution sales and delivery teams using a consultative sales approach.

During his career, Tom has held numerous technical, sales, and marketing leadership roles.  With a degree in Computer Science from Control Data Institute, Tom joined ITT Courier and was responsible for technical sales support and training in the US, Japan and Germany.   Later Tom joined Carterfone Communications, a subsidiary of Cable and Wireless and was responsible for the development and sales of high speed communications systems utilizing off-shore manufacturing in South Korea.  In 1988 Tom joined SynOptics Communications, (now Nortel) and led the sales and training organizations in the Southwest US.  Over the next 10 years, Tom was in director positions with three professional services start-ups building profitable new consulting service business units: Inacom, Affiliated Computer Services and ThruPoint, where he focused on the sale and implementation of new converged technology solutions to a broad range of industries including, telecommunications, oil and gas, medical, defense, and financial.

In 2003 Tom brought his breath of experience to ProAct and now as President, he shares those experiences with other organizations to enable them to improve their sales, marketing and employee effectiveness.  Married with five children, Tom lives in Plano, Texas and enjoys boating and travel.

EMEA
Steve Hoyle - Founder / Director

Steve moved into training and consulting in 1990, after spending fifteen years as a salesman, sales manager and general manager in the IT industry. He is a founder of ProAct Business Development.

After graduating with a degree in Computer Science from Imperial College, London, Steve joined Burroughs (now Unisys) as a sales and marketing trainee. A brief period with Data General followed, after which he spent nine years with Digital Equipment in various account management and sales management roles. His experience included managing teams in the public sector, setting up an 'installed base' pilot group involving telesales and direct mail operations, and managing a large accounts group. Steve then spent two years with Apple Computer being responsible for setting up and managing their Large Accounts Division. Early in 1995, a three-month interim management assignment with 3Com turned into a three-year spell, firstly as Sales Director for the UK and Ireland and then as European Business Development Director.

In addition to training and consulting, Steve has written extensively on sales and sales management topics, and is a popular speaker at conferences and seminars. He is married with two children, and lists his hobbies as tennis, mountain biking, hill walking, and skiing. When not traveling, Steve spends his time between homes in Bookham, Surrey in the United Kingdom and the French Alps.

Kevin Barrett - CoFounder / Director

Kevin moved into training and consulting in 2001, after spending twenty years as a salesman, sales director and managing director in the IT industry. After graduating with a degree in Economics from the University of York, Kevin joined ICL as a graduate marketing trainee, before moving into sales. He then spent five years with Digital Equipment in various account management roles and a two-year period in sales management at Apple Computer. In 1990 Kevin joined the Rothwell Group as Sales Director. He was involved in a number of acquisitions as it moved from a reseller to a services business model, and then split off its software development business as a separate company, Symetris. Kevin joined Lancare, part of the Knowledge Group, a network solutions provider and software developer, as Sales Director in 1998, and stayed with the company when it was acquired by Synstar International.

He is married with three children, lives in Ringwood, Hampshire in the United Kingdom, and lists his hobbies as scuba diving and skiing.

Tony Bullied - Director

Tony has more than 25 years delivering top-line and bottom-line results in blue-chip companies and SME's as a salesman, sales manger, sales director, managing director and Senior Vice President of EMEA.

Experience and successes have been in the ICT, Defense and video sectors with growth achieved through both direct and indirect channels and across diverse and complex product lines.

What people say about Tony:
"To me, you were the first who both knew the realities of the many local markets we serve in Europe, but also pushed staff to question their own preconceived notions of what is possible (or perhaps more so, what was considered 'not possible') and drove the team to a high level of performance and teamwork". Dan Klimke WW Marketing Fluke Networks.

"Tony has demonstrated his leadership capabilities during his tenure as head of NetTest's UK operation. As well as achieving consistent and outstanding results in expanding the UK business, he has also built a European team that addressed the needs of our customers across the region." Jens Maaløe, CEO

Tony has developed particular skills in energizing sales and marketing individuals, teams or the whole enterprise and has achieved a solid track record of delivering results and energizing teams in companies like Hewlett-Packard, GN Great Nordic, NetTest, Tektronix, Comark and Fluke.

Married, with two boys aged 22 and 20. Tony lives in Sevenoaks, Kent in the UK. In his spare time Tony and his family enjoy skiing together and keeping fit.

Australia
Paul Mandeno - Managing Director
Paul Mandeno Picture

Paul has been involved in Sales, Sales Development and Management for over twenty years, predominately in capital equipment sales working with market leading companies such as Caterpillar, Crown Equipment, Manitou, NRMA and United Equipment.

Paul started his career in Mechanical Engineering and progressed through numerous capacities in operations before embarking on a sales career.  Coupled with exposure to key industries such as Mining, Construction, Civil, Defence, and the Auto Industry to name a few, brings with it vast experience and unique knowledge.

Throughout his career he has been passionate about developing, coaching and growing the sales individual or team to be the best they possibly can be.

Paul provides consulting services using a simple vision; to offer companies a complete 360 solution for their sales business. From executive Sales and Management Recruitment, HR Tools & Resources, Sales Development, CRM Sales Tools & Resources, Sales support to Sales process and systems.

All ProAct professionals have significant industry experience at Senior and Executive levels in Sales, Marketing and employee effectiveness and are located worldwide to best serve our clients.
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